The NextHome Brand

The right brand connects with consumers and resonates in their hearts and minds. It evokes emotional responses of their perceptions, expectations and experiences. A consumer centric brand adds value and meaning to our services and our representation on their behalf. We partnered with one of the most prestigious design firms in the world to create our brand. NextHome states what consumers do when buying or selling real estate and is the first consumer centric brand in our industry.

The NextHome look and feel is clean, modern, fresh and tailored to target Gen X & Y – the majority of homebuyers and sellers today!

 

Why NextHome?

NextHome is a progressive real estate franchise with consumer focused branding, technology and marketing. Created on a foundation with more than 40 years of real estate franchising history, lead by a team experienced in every aspect of our industry. But history is only as strong as its vision for the future. We looked at our history, at consumer trends and at what a real estate brokerage needs today. We evaluated our products and services to redesign how a real estate franchise partners with its brokers. We began redeveloping, reprogramming and progressing our technology. We invested, developed, grew and invested some more. The result is technology, systems, tools, marketing, training and a brand that rises to a whole new level. We are a comprehensive, progressive franchise company built for today and the future.

• Strategy & Culture: To empower our agents with streamlined systems, effective tools, progressive products, and world-class marketing to grow business. The consumer is our focal point for evaluating new ideas that can help our agents capitalize on opportunities for smart strategic growth. NextHome is a family-oriented company, focused on community and connection.
• All Inclusive Systems: We know there is nothing more frustrating for you as an agent, than being nickeled and dimed for every new piece of marketing or technology. That’s exactly why we provide an all-inclusive system, complete with the products, tools, services, marketing , training and programs you as an agent need to be effective, efficient and productive, without the over inflated price of our competitors. Our technology is custom built and completely integrated. It’s user-friendly and easy to learn, plus you never have to remember multiple passwords for different programs or services. With our system you don’t have to be a “tech guru”, you and your team can focus on helping home buyers and sellers.
• Mobile: Mobile has fundamentally changed the way consumers interact and search online. Mobile consumers are the fastest growing segment of homebuyers and it is vital your brokerage connects with them where they are searching. With NextHome’s Mobile Connect we connect the mobile consumer to you. Mobile Facts –
  1. Mobile surpassed desktop searches in 2014 (ComScore)
  2. Mobile web and mobile usage accounts for 60% of time spent on digital media consumption
  3. Searching the Internet was the third most commonly performed activities at 70% in smartphone devices (Salesforce 2014 Mobile Behavior Report)
  4. 73% of mobile searches trigger follow-up actions (SearchEngineLand)
  5. 70% of all mobile searches result in action within 1 hour (Social Media Today)
  6. In the U.S., 25% of Internet users are mobile only (Trinity Digital Marketing)
  7. 45% of users between 18-29 use mobile search daily (Icebreaker Consulting)
  8. 85% of consumers consider smartphone mobile devices as a central part of their lives (Salesforce 2014 Mobile Behavior Report)
• Mobile Optimized: Every NextHome agent and office is provided a cutting-edge, mobile optimized, responsive website, with features and customization that attracts and keeps today’s consumer engaged, and coming back. The designs and content are consumer-centric and rich in information, such as, neighborhood profiles, school information, home valuations and more. Consumers can even schedule a showing appointment right from your website. More importantly, lead generation is built-in throughout the entire site. Every lead goes directly to you the agent with NO REFERRAL FEES!
• MLS Search/Comprehensive Data: IDX search, listing notification and comprehensive data components are integrated into every site. Clients receive automatic updates when new listings matching their search criteria hit the MLS. They will also have a mobile enabled search experience similar to portals like Trulia and Zillow, branded to you! You as the agent are able to track your prospects search activity, including which listings and how often they are viewing them. Website usage statistics are provided through Google Analytics, and lead management is built into our Design Center campaign system, helping to incubate prospects into clients.
• National Listings Distribution (NLD): Today, more than 92% of homebuyers begin their search for properties and information on the Internet. Online and mobile real estate searches have grown each year, while the use of print media continues to decline. Marketing your listings and open houses to the largest number of consumer driven websites is essential to reach the broadest audience of homebuyers. Our NLD program displays your listings and open houses on over 800 sites to ensure maximum exposure for you and your clients. We have invested to feature your listings and open houses on the top sites searched by homebuyers: Zillow.com (as a Featured Agent, saving you hundreds of dollars), Trulia.com, Yahoo.com and Homes.com. Featuring your listings and open houses gives you greater exposure and displays your property at the top of the search results, above competing listings, providing up to 500% more buyer traffic. In addition, all competing agents are removed from the listing detail pages, ensuring you receive all the buyer inquiries exclusively.
• National Advertising & Lead Distribution: Our online advertising is all-inclusive and very progressive. We utilize every medium and multiple sources bringing clients to our agents. At NextHome, we help you grow your business, increasing market share and build your brand presence through strategic advertising partnerships, giving you increased exposure and quality leads with no referral fees!
• Design Center:
  • Print – Flyers, Newsletters, Property Cards, Postcards, and more.
  • Campaigns – eCards, eNewsletters, ePostcards, and more.
  • Internet – Single Property Websites, Slideshow Tours, Virtual Tours, Craigslist Ads, and more.

We have so much more to offer than the average real estate brokerage. Give us a call to schedule a confidential visit over coffee!